Remember when music gave you goosebumps? When it felt like artists were pouring their souls into every lyric and chord?
Well, Pheelz, the legendary Nigerian music producer, is starting to feel like those days might be slipping away—and honestly, he’s got a point.
In a heartfelt chat with media personality Ehiz on The Dada Boy Show, Pheelz opened up about something that’s been bugging him lately. According to him, the magic of creating music is getting lost, replaced by something more… mechanical. Like factories cranking out soaps or tech companies manufacturing phones.
“It’s starting to feel repetitive,” he shared. “Like we’re losing our creative sauce and our essence. Now, making the music feels like just another chore. The focus has shifted to the promo, not the art.”
He’s not wrong. Look around the industry today. Sure, there’s a ton of talent, but there’s also an overwhelming push for hype and numbers. Pheelz explained it best: “If your music isn’t getting the right marketing budget or clout, it doesn’t matter how good it sounds. It won’t ‘blow.’ And that’s heartbreaking.”
Ouch, right?
Good Music vs. Viral Marketing
The way music gets to us has changed. Gone are the days when you’d buy a CD and live with every track for weeks. These days, TikTok trends, viral dance challenges, and big-budget campaigns decide what we hear, not necessarily what’s good. But as Pheelz reminds us, trends come and go—only great music stands the test of time.
It makes you wonder: Are we raising a generation of musicians who are chasing algorithms instead of crafting timeless art? What happens to music when the drive for fame and wealth takes the wheel?
The Art (and Heart) of Music Still Matters
This is not to dismiss promotion. Heck, it does matter. But it’s high time we got our priorities straight.
Think about the songs we keep going back to, the albums we call classics. They weren’t just hot because they trended for a month—they hit differently because they were authentic. They were crafted with love, sweat, and raw talent.
So, here’s the big question for the industry: Will music continue to be about originality and passion, or will it drown in the noise of marketing?
For Pheelz, the answer is clear—it’s time for musicians to reclaim their art. After all, there’s no algorithm strong enough to beat good music that touches the soul.
What about you? Are you here for the hype or the heart?
