As an independent artist trying to increase your streams, you must make data your best friend.
We’re talking about data contained in the analytics of major streaming platforms: Spotify for Artists, Apple Music for Artists, Youtube Analytics, etc.
Data: treasure that can take you from unknown to unforgettable.
But, do you know what to do with them? If you don’t, then these data count for nothing.
And that’s bad because you’re leaving a lot of advantage on the table: money, audience and everything in between.
So, let’s break down how to actually use your streaming data to build a bigger audience and get more plays.
#1. Figure Out Who’s Listening
You don’t want to assume your audience are a bunch of random people. There are trends in who listens to your music, and you can find those patterns in your analytics.
Check out where your fans are located. This alone can guide in planning tour stops, target ads, and where to promote your next release.
How about the demographics of your listeners? The analytics will reveal to you the age group and gender distribution of the majority of your audience. And this insight alone can guide you in finetuning your messaging such that it resonates with them, and make your next release the breakthrough hit of your career.
It also matters how long they’ve been listening, and analytics reveal that to you. Are people playing your songs all the way through, or skipping after a few seconds?
So here is a sample action point: If you notice a lot of listeners in a certain city, consider running Instagram or TikTok ads there. Or if your songs are getting skipped early, your intros might need some work.
#2. See Which Songs Are Working (and Why)
Not every song is going to hit the same way. Your analytics can show you which ones are connecting with listeners the most.
Check your spotify playlist to see if you’re landing on Discover Weekly or user-generated playlists? Look through Apple Music’s top-performing tracks; it shows what’s resonating with your audience. A look at your Youtube watch time will tell you if people are watching your videos till the end, or dropping off early.
If you notice that a song is taking off, push it harder! Make a behind-the-scenes video, a remix, or a TikTok challenge to keep the momentum going.
3. Find Out Where Your Streams Are Coming From
Your analytics show you how people are discovering your music.
There are numerous key sources. They include your artist profile or catalogue, meaning that people are actively searching for you (a great sign). There are also the algorithmic playlists, and if you’re landing there, keep releasing consistently so the algorithm keeps picking you up. Don’t forget the social media and external links.
So, let’s say social media is driving most of your streams, lean into it. Post more behind-the-scenes clips, interact with fans, and use trending sounds to boost engagement.
4. Drop Your Music at the Right Time
Timing is everything. Analytics can help you figure out when your fans are most active.
If you want to know when your audience is streaming the most, look at Spotify listener data. And if you’re clueless about the best way to post videos, YouTube analytics is your guy!
In essence, instead of dropping music at random, schedule your releases when your audience is most engaged. That way, your song gets more traction right away.
So, you see, your analytics aren’t just numbers
They’re a roadmap to help you grow. The more you check in and adjust your strategy, the more you’ll see your fanbase and streams increase.
