Big concerts may look glamorous, but private shows are where independent artists can make serious money—without all the stress of competing for festival slots or chasing promoters who never call back. This is the point of a a previous article on this space; you may want to read it up for a detailed explanation
Private gigs offer higher payouts, more intimate fan experiences, and steady income streams, making them a goldmine for independent artists who know how to book them.
If you’ve ever wondered how to land private shows—whether for weddings, corporate events, or exclusive parties—this guide will show you exactly how to do it.
Step 1: Define Your Ideal Private Show
Before reaching out to potential clients, get clear on what kind of private gigs you want. This helps you focus your marketing efforts and position yourself effectively. Ask yourself:
🎤 What type of events suit my music style? (Weddings, birthday parties, corporate events, VIP lounges, house concerts?)
🎤 How many people can I perform for comfortably? (Small gatherings or large private events?)
🎤 What is my minimum performance fee? (Don’t undervalue yourself—private shows pay more than club gigs!)
Once you know your ideal private show, you’ll approach the right clients with confidence.
Step 2: Build a Sellable Private Show Package
When clients book private gigs, they want clarity and professionalism. Don’t make them guess—create a performance package that answers their key questions upfront.
Rates & Duration – How long is your set? Are there different pricing tiers?
What’s Included? – Do you bring your own sound setup? Will you take song requests?
Location Flexibility – Do you travel for gigs? If so, what are your travel fees?
Having a structured offer makes you look professional and increases your chances of getting booked.
Step 3: Reach Out to the Right Clients
Now, let’s get those bookings rolling. Here’s where to find clients who will pay for private performances:
1. Social Media (Your Free Marketing Tool)
Post videos of past performances with captions like: “Want a live music experience at your next private event? DM me for bookings!”
Use Instagram and Facebook Ads to target event planners and wedding coordinators.
Leverage testimonials – Ask past clients to post about their experience and tag you.
2. Event Planners & Wedding Coordinators
These professionals constantly book live performers for private events.
Find them on Instagram, LinkedIn, or wedding industry websites.
Pitch yourself professionally – Send a short email introducing your act and including performance clips.
3. Corporate Event Organizers
Many companies book live music for retreats, product launches, and team parties.
Research HR managers, event teams, and hospitality coordinators in big companies.
Send a tailored email offering your performance package.
4. VIP Lounges & Private Clubs
Upscale venues often host private entertainment for exclusive guests.
Visit these venues, introduce yourself, and offer to perform one night to showcase your act.Private gigs are about connecting with the right people—so get visible where decision-makers are.
Step 4: Make Booking You Easy
Clients don’t want back-and-forth stress. Make the booking process simple and clear:
Have a Booking Form – Set up a form on your website or social media where clients can submit their event details.
Create a One-Page Booking Sheet – This should have your rates, availability, and performance options in one place.
Sign a Simple Performance Contract – Protect yourself and your payment terms with a basic agreement.
The easier you make it, the more bookings you’ll get.
Step 5: Deliver an Unforgettable Performance
Over-deliver at every gig – show up early, bring great energy, and engage the audience.
Collect Video Content – Every private show is an opportunity for marketing—capture clips for social proof.
Get Referrals – Satisfied clients will recommend you to their networks, bringing you more gigs.
Finally, Act Now
If you want to start scaling immediately, follow this playbook, and you’re on your way to cashing in on exclusive gigs in no time.
